Showing posts with the label marketing techShow all
Kroger launches offering focusing on more precise attribution for brands and suppliers marketing tech

Kroger launches offering focusing on more precise attribution for brands and suppliers

adlab February 14, 2020

Retail giant Kroger has announced the launch of a new product which aims to provide brands and suppliers with more transparent sales attribution. The new fea…

The Domino’s effect: New personalised advertising campaign sees tenfold return marketing tech

The Domino’s effect: New personalised advertising campaign sees tenfold return

adlab February 12, 2020

Anyone can claim they have become a technology company, regardless of their industry, but for Domino’s Pizza, when the company’s mission changed more to deliv…

How Slack can streamline your marketing channels – rather than being just another headache marketing tech

How Slack can streamline your marketing channels – rather than being just another headache

adlab February 10, 2020

Marketing has changed forever. Your customers now own your brand experience, not your marketing department. And, with a multitude of touchpoints at play, gone…

Twitter reports $1bn in quarterly revenues for the first time – but long-term health remains key marketing tech

Twitter reports $1bn in quarterly revenues for the first time – but long-term health remains key

adlab February 07, 2020

Twitter has reported quarterly revenue figures north of $1 billion for the first time, with 152 million ‘monetisable daily active users’ (mDAUs) representing …

Consumers to brands: Be informative and funny on social to woo us – oh, and respond to our every whim marketing tech

Consumers to brands: Be informative and funny on social to woo us – oh, and respond to our every whim

adlab February 06, 2020

For brands to build a winning social media strategy, it needs to be a two-way street between them and the consumer. Yet the consumer holds all the cards: a ne…

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