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Email marketing is dying: 3 actions to help it survive (and thrive) marketing land

Email marketing is dying: 3 actions to help it survive (and thrive)

adlab May 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the bu…

Salary and Career: Kathleen Voboril can make martech sing marketing land

Salary and Career: Kathleen Voboril can make martech sing

adlab May 24, 2023

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kathleen Voboril who is now a c…

It’s time to teach AI about your brand marketing land

It’s time to teach AI about your brand

adlab May 23, 2023

With many marketing organizations using solutions with artificial intelligence baked in, and many now scrambling to test use cases for readily available gener…

5 critical leadership skills every marketing ops pro needs marketing land

5 critical leadership skills every marketing ops pro needs

adlab May 23, 2023

Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. While the web is overflowing with …

3 brands that have mastered the art and science of marketing by Emarsys marketing land

3 brands that have mastered the art and science of marketing by Emarsys

adlab May 23, 2023

Much has been written about the challenges marketers are up against in 2023. From economic volatility and growing technological complexity to changes in d…

Marketers under pressure to cut martech spend marketing land

Marketers under pressure to cut martech spend

adlab May 22, 2023

Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey …

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