Brand Story

Retail giant Kroger has announced the launch of a new product which aims to provide brands and suppliers with more tra…

Anyone can claim they have become a technology company, regardless of their industry, but for Domino’s Pizza, when the…

Marketing has changed forever. Your customers now own your brand experience, not your marketing department. And, with …

Twitter has reported quarterly revenue figures north of $1 billion for the first time, with 152 million ‘monetisable d…

For brands to build a winning social media strategy, it needs to be a two-way street between them and the consumer. Ye…

The CMO’s role continues to adapt and evolve. While crafting a compelling story out of a brand’s narrative remains the…

The primary goal of any eCommerce website is to attract as many visitors as possible, and keep them coming for more. A…

Opinion Last month, the employees of Lloyd’s of London received an email in which their chief exec, John Neal, urged…

Forward planning for brands and marketers is never an easy proposition and the task is getting more complex year after…

Meaningful beauty purchases are increasingly driven by how eco-friendly a product is, with shoppers also embracing new…

Facebook and Instagram users in the UK can expect to see major changes following the latest controversial change from …

Now that we are into 2020, there will no doubt be many metaphor-infused mentions of vision, sight, and awareness. In t…

2020 will see the rise of experience as a differentiator. Gartner predicts 81% of all purchases in 2020 will be based…

“Video is an acquired skill,” explains Will Eagle, author of Read This If You Want To Be YouTube Famous . “It’s not th…

If a picture is worth a thousand words, a video must equate to millions. At least, that’s what social media users are …