Showing posts with the label marketing techShow all
Kroger launches offering focusing on more precise attribution for brands and suppliers marketing tech

Kroger launches offering focusing on more precise attribution for brands and suppliers

adlab February 14, 2020

Retail giant Kroger has announced the launch of a new product which aims to provide brands and suppliers with more transparent sales attribution. The new fea…

The Domino’s effect: New personalised advertising campaign sees tenfold return marketing tech

The Domino’s effect: New personalised advertising campaign sees tenfold return

adlab February 12, 2020

Anyone can claim they have become a technology company, regardless of their industry, but for Domino’s Pizza, when the company’s mission changed more to deliv…

How Slack can streamline your marketing channels – rather than being just another headache marketing tech

How Slack can streamline your marketing channels – rather than being just another headache

adlab February 10, 2020

Marketing has changed forever. Your customers now own your brand experience, not your marketing department. And, with a multitude of touchpoints at play, gone…

Twitter reports $1bn in quarterly revenues for the first time – but long-term health remains key marketing tech

Twitter reports $1bn in quarterly revenues for the first time – but long-term health remains key

adlab February 07, 2020

Twitter has reported quarterly revenue figures north of $1 billion for the first time, with 152 million ‘monetisable daily active users’ (mDAUs) representing …

Consumers to brands: Be informative and funny on social to woo us – oh, and respond to our every whim marketing tech

Consumers to brands: Be informative and funny on social to woo us – oh, and respond to our every whim

adlab February 06, 2020

For brands to build a winning social media strategy, it needs to be a two-way street between them and the consumer. Yet the consumer holds all the cards: a ne…

The CMO’s blurred lines: Power without influence means innovation is needed to secure value marketing tech

The CMO’s blurred lines: Power without influence means innovation is needed to secure value

adlab February 04, 2020

The CMO’s role continues to adapt and evolve. While crafting a compelling story out of a brand’s narrative remains the goal, the method has changed, from crea…

How web accessibility will improve your eCommerce website’s performance marketing tech

How web accessibility will improve your eCommerce website’s performance

adlab February 03, 2020

The primary goal of any eCommerce website is to attract as many visitors as possible, and keep them coming for more. As a result, most online stores tend to i…

If Lloyd’s wants to change workplace behaviour, it needs to rethink how it judges performance marketing tech

If Lloyd’s wants to change workplace behaviour, it needs to rethink how it judges performance

adlab January 31, 2020

Opinion Last month, the employees of Lloyd’s of London received an email in which their chief exec, John Neal, urged them to behave appropriately during the…

Trends, tribes and tolerance: The factors governing audience digital behaviour in 2020 marketing tech

Trends, tribes and tolerance: The factors governing audience digital behaviour in 2020

adlab January 29, 2020

Forward planning for brands and marketers is never an easy proposition and the task is getting more complex year after year. Technology has advanced faster in…

Consumers are seeking out eco-friendly beauty brands: Exploring the rise of ‘conscious capitalism’ marketing tech

Consumers are seeking out eco-friendly beauty brands: Exploring the rise of ‘conscious capitalism’

adlab January 29, 2020

Meaningful beauty purchases are increasingly driven by how eco-friendly a product is, with shoppers also embracing new technology to choose the products that …

Do we need to kiss goodbye to social media likes? Exploring visibility and health marketing tech

Do we need to kiss goodbye to social media likes? Exploring visibility and health

adlab January 28, 2020

Facebook and Instagram users in the UK can expect to see major changes following the latest controversial change from everyone’s favourite social media platfo…

Key areas of focus for retail advertisers in 2020: Cross-channel strategies and delivery models marketing tech

Key areas of focus for retail advertisers in 2020: Cross-channel strategies and delivery models

adlab January 28, 2020

Now that we are into 2020, there will no doubt be many metaphor-infused mentions of vision, sight, and awareness. In the world of advertising, foresight is ju…

Staying competitive in tomorrow’s retail space: Seven technologies for 2020 and beyond marketing tech

Staying competitive in tomorrow’s retail space: Seven technologies for 2020 and beyond

adlab January 27, 2020

2020 will see the rise of experience as a differentiator. Gartner predicts 81% of all purchases in 2020 will be based on customer experience and this is larg…

Will Eagle, Read This If You Want To Be YouTube Famous author: On authenticity, attitude and audience marketing tech

Will Eagle, Read This If You Want To Be YouTube Famous author: On authenticity, attitude and audience

adlab January 24, 2020

“Video is an acquired skill,” explains Will Eagle, author of Read This If You Want To Be YouTube Famous . “It’s not the same as Instagram – anyone can take a …

As influencers increasingly create video content, what does this mean for brands? marketing tech

As influencers increasingly create video content, what does this mean for brands?

adlab January 24, 2020

If a picture is worth a thousand words, a video must equate to millions. At least, that’s what social media users are banking on. The number of videos being c…

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