You Can Now Have Multiple Personal Profiles on Facebook

adlab September 21, 2023

Sometimes separate is simpler, so we’re making it easier to customize your experience on Facebook with multiple personal profiles. Whether you’re new to Facebook or a longtime user, you may want to keep your personal and professional relationships separate, or you may want to keep one profile tied to a community you’re a part of and another profile just for friends. Creating multiple personal profiles lets you easily organize who you share with and what content you see for the various parts of your life. Think one profile for the foodie scene you love and another one to keep up with your friends and family.  

We already offer controls that let you choose what audience you’re sharing with on Facebook, but after experimenting with multiple profiles over the last year, we heard from people that clearer organization of friends, groups, and interests helps them feel freer to engage with the audience they believe is most relevant. And we’ve seen the success of separate interest-based accounts on Instagram, so we’re excited to bring this option to Facebook. The ability to create multiple personal profiles is starting to roll out globally today and will continue over the next few months. 

How it works

  • Choose a name and have an @username for up to four additional personal profiles. 
  • Connect with the people or communities you choose so each profile has a unique Feed with relevant content and shared interests. 

GIF animation of how to add new personal profiles to your account

  • Easily switch between your profiles, with no login required. 

GIF animation of how to switch between your personal profiles

At launch, some Facebook features — such as Dating, Marketplace, Professional Mode and payments — will not be available to additional personal profiles. To start, messaging will be available within the Facebook app and on the web for additional personal profiles. We plan to expand Messenger support for additional profiles in the coming months. The option for an additional personal profile will be available only to eligible adult accounts.

Controls

When you create an additional personal profile, its settings are automatically set to default settings — notification and privacy settings from one profile don’t carry over to your other profiles.  Additionally, some settings are managed separately for each profile, such as choosing who can see that profile’s posts or who can send friend requests to that profile.  We recommend checking your privacy settings for each new profile you create, and you can update privacy settings for your profiles at any time. Your main Facebook profile won’t show that you have additional personal profiles. 

Authenticity and Responsibility

Our longstanding policy on Account Integrity and Authentic Identity states that your main Facebook profile must be in the name you go by in everyday life — and this is not changing. You can choose any name for your additional profiles, but not for your main profile. We remain committed to preventing impersonation and identity misrepresentation, so additional profiles cannot impersonate others or be used to misrepresent your identity (including your age or location). 

As always, all profiles must comply with Facebook’s Community Standards. If someone has recently or repeatedly violated our policies, they will not be able to create additional profiles. If someone repeatedly violates our policies using any of their additional personal profiles, appropriate action will be taken on their account and all associated profiles. You can learn more about policies specific to additional personal profiles here.

The post You Can Now Have Multiple Personal Profiles on Facebook appeared first on Meta.



source https://about.fb.com/news/2023/09/you-can-now-have-multiple-personal-profiles-on-facebook/


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