This week’s AI-powered martech features, products and platforms

adlab May 11, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. 

Dig deeper: MarTech’s marketing AI experts to follow

Here is a roundup of actual AI-powered martech products, platforms and features announced this week. 

  • Factoreal has released four new AI-powered email marketing features: Smart Headings generates email headings, Smart Buttons creates call-to-action suggestings, Image Generator converts text into images and Text Generator creates text based on an analysis of the brand’s voice.
  • Talking Medicines launched Drug-GPT on its PatientMetRx 2.0 platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals. Drug-GPT only uses Talking Medicines’ curated social data, making it more efficient and effective for subscribed healthcare advertising agencies to secure instant and accurate insights compared to alternative solutions. 
  • Zendesk’s Zendesk AI improves customer experiences with several new features: Enhanced, pre-trained bots for messaging and email that automatically solve issues and leverage the company’s extensive database of customer intents; Agent assistance provides AI-powered insights and suggestions to quickly solve customer issues and use AI-generated content; Intelligent triage uses intent and language detection and sentiment analysis to create iterative workflows based on its classification of incoming customer requests.
  • Capillary Technologies’s AskAira is an AI-powered content assistant which suggests appropriate messaging and personalized content to improve customer loyalty.
  • Logiq’s programmatic ad platform has AI-powered fraud detection and analytics. It analyzes vast amounts of data to detect fraudulent practices, such as click fraud, impression fraud and traffic manipulation.

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