Tools and resources: Getting started with Google Analytics 4

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Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra.

Key articles by Google support

• Release Notes for GA4 
• Make the switch to GA4
• Introduction to Google Analytics 4

Universal Tag Manager tools

• Google Analytics URL Builder — create a UTM tag on the page you are on
• UTM IO — Google Analytics URL Builder to bulk create UTM tags

Google Tag Manager help

For WordPress

• Measure School — GTM for WordPress Plugin
• MonsterInsights — GTM Plugin for WordPress

Using GTM with other CMS 

Data Layer Building — Tracking the right clicks

• GTM Variable Builder
• Trigger Guide for GTM

Tag analysis — what’s firing on my site?

• Google Tag Assistant is a Chrome extension that ensures Google tags such as Google Analytics, Google Tag Manager, Adwords Conversion Tracking and more are working correctly. 
• Data Slayer is a Chrome extension for debugging and testing tag management (Google Tag Manager, DTM, Tealium) and analytics implementations.

• Using Meta Pixel with GTM
• How to add schema in GTM

Templates to use to map commerce to GA4

Consent Management Platforms with resources about Google’s Consent Mode

• Cookie Script 
• Cookie Pro
• Cookie Information

‘How to’ helpers

• 3 ways to do segmentation in Google Analytics 4
• How to make a Google Analytics 4 custom report in :30 seconds
• 11 steps to setting up a successful GA4 property
• How to make a GA4 landing page report in 10 easy steps
• Using Google Analytics 4 integrations for insights and media activations

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Getting started with Google Analytics 4

An ongoing series

1. Redefine success
2. Setting up goals
3. Setting up your website
4. Data-driven attribution
5. Customized insights
6. Events and Conversions
7. UTM tagging
8. GA4 Setup Assistant part 1
9. GA4 Setup Assistant part 2

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