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Good morning, Marketers, and are you going freelance?
The “Great Resignation” is on everyone’s lips, not least among marketers where almost half were thinking about quitting their jobs last year. The interesting question, of course, is “Where is everyone going?”
In article after article, I am reading that marketers are choosing the freelance life. As content creators or social media strategists or brand specialists, marketers are working with clients of their own choosing, in their preferred location and at the hours that suit them best.
This means, of course, that employers looking to recruit full-time talent are not competing against other employers, necessarily, but against lucrative rosters of private clients and remote and flexible working. We’re digging deeper into the state of play for marketing as a profession and we’re soliciting your insights. Please help us out by taking the survey below.
Kim Davis
Editorial Director
Shorts
“When companies keep purpose in mind, amazing things can happen. Not only do they create new and exciting products, they really connect with customers. A 2021 study from communication firm Porter Novelli found that two-thirds of customers consider purpose when deciding to buy. In fact, 62% of customers said a brand’s purpose was important when making impulse buys. How do you highlight your company’s values?” Tory Burch Foundation
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