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Good morning, Marketers, and nice exits are available for Amazon sellers
I’m an Amazon customer, of course. Who isn’t? So I’m familiar with Amazon marketplace sellers, the third-parties who sell through Amazon, and often through other platforms too. I’m even familiar with FBA sellers — fulfilled by Amazon — who rely on Amazon to pack and ship what they’ve sold.
Amazon, of course, makes money by “taxing” all these sales. Successful sellers make money by reaching Amazon’s large audience. What I hadn’t really been thinking about is another way Amazon sellers can make money. By selling out.
At the AMZ Innovate event in New York yesterday, I discovered that aggregators are a key part of this ecosystem. These are businesses that buy out Amazon sellers, or as aggregator Forum Brands puts it, offer “creative exit options for innovative e-commerce entrepreneurs.” And there are Amazon sellers who build their brand, sell it and repeat. It doesn’t surprise me that this happens, but I just didn’t know it was the rapidly growing space it appears to be.
Kim Davis
Editorial Director
What we’re reading: Is Facebook building a metaverse monopoly?
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