ON24, the webinar and virtual event platform, has announced that it is now possible for audiences to watch ON24 Webcast Elite live and simulive (as well as on demand) webinars directly in the ON24 Engagement Hub, a central content destination to drive demand and engage with customers. Brands will now be able to present both live and on demand experiences in the same content hub.
Users will be able to move between live experiences and other kinds of content, with brands able to capture first-party engagement data and measure performance across different content experiences. Other new features include AI-driven next-best-content recommendations, out-of-the-box content categories and favoriting and bookmarking capabilities.
Why we care: B2B purchasers are doing their own research and are increasingly looking for self-serve experiences. They do not want to visit a series of silos to consume different kinds of content. It makes absolute sense to offer content in one place and to weave it together with personalized recommendations.
A successful IPO in February this year came on the back of heightened demand for virtual experiences in 2020. While everyone figures out the future of in-person, virtual and hybrid if and when COVID-19 ebbs, players in this space are wise to build on recent success with new innovation.
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