Event management platform Bizzabo announced a new partnership with video-for-business company Brightcove to bolster their virtual hybrid events capabilities. With the partnership, Bizzabo customers have access to Brightcove’s broadcast-level video support, creating a full end-to-end package to design remote video presentations, while also managing and executing them. Importantly, marketers can also measure the success of the event experience with Bizzabo’s intelligence-gathering engagement.
This integration comes on the heels of the Bizzabo Partner Program, which was announced in February. These integrations focus on the CRM, web integrations and marketing automation categories and include top tools like Salesforce, Marketo, Hubspot and Slack.
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Why we care. Whether or not we go back to live events next year, virtual events are here to stay, and virtual content will remain part of many live events — the combination we’ve all learnt to call hybrid.
The silver lining with hybrid and virtual events is that, with more digital touchpoints, the hosts and sponsors of an event can have a better grasp of how the attendees responded to various sessions and features of the experience. It’s a bigger ask at a live event for each attendee to turn to their mobile device and take a survey. And of course a robust video solution is at the heart of executing virtual and hybrid.
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