Low-code process management and CRM platform Creatio announced a new collaboration with financial information services company Experian. As a result of this relationship, Experian clients will have access to a simplified workflow for processes like debt collections.
An unnamed US debt collection agency is the first company to deploy a system from this joint project, allowing them to automate the collection process without having to build the technology from scratch.
Because of this relationship, Creatio will also have access to Experian’s consulting and use industry best practices for workflow in the financial space.
Looking to leave WordPress behind? Learn about headless and hybrid CMS systems in this just-released MarTech Intelligence Report.
The announcement comes on the heels of a rebrand for Creatio, using the theme “The Future is Wide Open,” which advocates for a fair and open Internet for improving customer experience. At a virtual Investor Day held last week, the company reintroduced its suite of products that help marketers execute and measure ad campaigns, and help media companies sell their inventory.
Why we care. Low-code and no-code solutions like those offered by Creatio are helping to transform marketing. One of the main areas it’s doing this is with automation, as Hubspot VP Platform Ecosystem Scott Brinker pointed out at this spring’s MarTech conference. These principles apply to all kinds of workspaces, not just media sales. But to make the transition to an industry like finance, an additional partner such as Experian helps.
The post Creatio-Experian collab brings automated CX to debt collections appeared first on MarTech.
0 Comments