Why marketing attribution and predictive analytics tools are gaining currency: Tuesday’s daily brief

Good morning, Marketers, and do you like your new home? I mean MarTech, of course, the new offspring of Marketing Land and MarTech Today. Yesterday was our first day live, and we were off to a flying start. Our first feature on how marketing ops and marketing fit together (see yesterday’s newsletter) was followed up by reporting from Chris Wood suggesting a golden outlook for marketing ops hiring (see below). We also welcomed the Marketoonist aboard, and we continue to cast our eye acro...

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