Understanding marketing technology as a "stack" of platforms or services has helped us all better interpret the complex and growing ecosystem of tools marketers employ today. Yet, for marketing leaders, key questions remain. At Real Story Group (RSG) our subscribers come to us with some important and sometimes vexing questions that you likely recognize: What's the proper scope for our stack?How will stacks change after the pandemic?How can we rationalize our stack amid manifold platform over...
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