Leadsift, the B2B intent data platform has announced a strategic partnership with Intentsify, the intent activation solution. The collaboration is aimed at helping brands act swiftly and effectively on buyer intent signals.
Unlike many intent data platforms, Leadsift is primarily looking for explicit intent signals rather than anonymous activity, “We have a fundamentally different approach for our data that is not built on capturing virtual cookies or IP addresses,” said Leadsift CEO Tukan Das. “We actively mine over 77 million websites to identify buyer-intent data.”
The type of data being mined by Leadsift includes:
- Client/Prospect communication to competitors on a public forum
- Client/Prospect commenting on articles on social media
- Client/Prospect new hires of executive positions
Data intent + data activation. Leadsift will utilize Intentsify’s Activation software that aggregates available intent data sources, identifies strong buying signals, and converts this information to proactive digital marketing campaigns via social media, content-generated programs and digital programmatic advertisements.
“Our combined resources allows us to focus on one comprehensive campaign from identification to activation,” said Das. “You can have the best kind of data but if you can’t activate that data you have a problem.”
Why we care? Bringing these two solutions together in a partnership underlines the importance not just of collecting the right data, but being able to execute on it with efficiency.
This story first appeared on Search Engine Land.
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The post Release Notes: Leadsift partners with Intentsify to enhance data activation appeared first on Marketing Land.
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