Lead scoring provides data-driven guidance to help sales teams prioritize their resources and maximize conversion. It can be quite a complex subject when you drill down into the nuances of the scoring model, the data requirements, the technology options, and implementation obstacles. This guide from Openprise will take you through a comprehensive deep dive into:
- Gain insight into the nuances of the scoring model.
- Identify the components of a good scoring model.
- Understand the data requirements.
- Evaluate technology options, and implementation obstacles.
- Determine the role of AI and machine learning.
Visit Digital Marketing Depot to download “The Comprehensive Survival Guide on Lead Scoring,” from Openprise.
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