Everyone wants that elusive 360° view of their prospects and customers — but it’s harder to achieve than you think. Nearly 60% of marketers surveyed say the biggest obstacle to their marketing success is creating a single customer view. Sound data unification and data quality processes are critical for a successful CDP initiative.
Yet the CDP space is like the Wild West, with more than 60 vendors vying for a projected $1 billion in potential revenue. How can you accurately assess your company’s data needs to find the right CDP partner?
Join our webinar as CDP luminary David Raab, Founder and CEO of the CDP Institute, and Allen Pogorzelski, Vice President of Marketing at Openprise, sort fact from fiction to tell you what you need to know.
Register today for “CDP Pro Tips: How to Create a 360° Customer View,” presented by Openprise.
The post CDP Pro Tips: How to Create a 360° Customer View appeared first on Marketing Land.
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