SYDNEY, Today: Adobe AU/NZ has announced the availability of its Adobe Experience Platform for customers in Australia and New Zealand.
This is the industry’s first open platform for customer experience management to accelerate business transformation. It synthesises all customer data in one place, creating a true single view of the customer.
“We deliver impactful digital experiences in real time.”
Sydney-based Adobe MD Suzanne Steele said: “ANZ businesses can also take advantage of the various services and applications it supports, such as Real-time Customer Data Platform (CDP) and Adobe Experience Manager as a Cloud Service.
“One of the early adopters Tabcorp is already using the platform, claiming it’s a critical piece of the puzzle, bringing data from different parts of the business together to give us a more accurate view of our customers in real time.
“Leveraging this unified customer profile and Adobe Sensei, Adobe’s AI and machine learning technology, Experience Platform enables enterprises to fully understand customer behaviour and deliver impactful digital experiences in real time.”
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