AUCKLAND, Today: Episode 49 of Love This Podcast launched this week – a bi-weekly Colenso series where CD Beth O’Brien and comms director Joe Carter interview the world’s creative leaders about creativity, culture, business and innovation.
To date, the podcast has seen local marketing leaders on the show including Caroline Rainsford (Google), Brent Smart (IAG) and James McGrath (Clemenger BBDO), as well as global heavyweights.
Today their guest is Spark CMO Matt Bain.
As one of the first service providers in New Zealand to restructure to agile operations, Bain goes into detail on this process and its outputs.
The ex-AKQA European MD also shares some of his learnings from being on both the agency and client side, the evolution of martech & adtech and how Spark are leveraging this in everyday interactions with their customers, and the value of brand in an era of experience.
He is also heavily into bio-hacking which the trio explores alongside the idea of balance between living to work and working to live.
“Access to Matt’s brain for an hour was a privilege.”
Bain said: “When I look at what is now possible using data and technology, I see a massive opportunity to anticipate customers’ needs and offer them a better experience – this is the work that’s going on behind the scenes here at Spark and this simplified customer-centric approach is something I’m really excited about.”
Beth O’Brien said: “Access to Matt’s brain for an hour was a privilege. He gave Joe and I loads to think about in terms of the fusion between technology and creative problem solving, and brand storytelling and personalisation.
“My favourite moment was when he outlined his plan to live to 120 years old – Amen to that brother!”
Matt Bain said, “When I look at what is now possible using data and technology, I see a massive opportunity to anticipate customers’ and offer them a better experience – this is the work that’s going on behind the scenes here at Spark and this simplified customer-centric approach is something I’m really excited about.”
CREDITS
Matt Bain: CMO, Spark
Beth O’Brien: Creative Director, Colenso BBDO
Joe Carter: Communications Director, Colenso BBDO
Editor & Sound Design: Luke Urquhart, Colenso BBDO
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