Mailchimp has released its first annual report since 2016, highlighting a number of key milestones for the email platform turned all-in-one marketing platform. The company claims a 60.51% share of the email industry, supporting over 12 million customers. Its closest competitor comes in at only 9.52%.
Why we care
Mailchimp — along with a number of other email providers built to serve small businesses — added more marketing features to its platform last year, but the report indicate that email continues to be the platform’s strongest feature. Email isn’t dead, it’s evolving.
The volume of emails sent from Mailchimp in 2019 — over 340 billion — draws attention to the strength of the channel and the email market as a whole. The company’s reporting on its Thanksgiving weekend performance offers a glimpse at just how powerful the channel is. Nearly 9 billion emails were sent from the platform, generating $4.5 billion in orders.
More on the news
- Mailchimp customers generated more than $321,538,039 in revenue using Mailchimp product recommendations.
- The company has also launched its own content channel called Mailchimp Presents which generated over 1.5 million views and downloads.
The post Mailchimp claims over 60% share of email industry in latest report appeared first on Marketing Land.
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