AUCKLAND, Tuesday: The Outdoor Media Association (OMANZ) reported impressive revenue growth in 2019 of 14.2%, taking annual revenues to $141.25m, with every quarter in the year contributing to the annual growth.
This result is the continuation of a growth trend for the sector which has seen a four-year consolidated annual growth rate of 37%.
Further digitisation across the sector and improving yield profiles have been identified as the underlying factors for the continued growth experienced in 2019.
Digital out-of-home continues to be the significant contributor to overall out-of-home revenue growth and increased by 31% YOY, accounting for 61% ($87m) of all revenue in 2019. Digital’s share of out-of-home revenue has been consistent throughout the year at approximately 60% for each month across 2019.
Static revenue decline has stabilised with a decrease YOY of just –5.5% (total revenue of $54m in 2019), which is a marked improvement on the –12.7% decrease experienced in 2018. This result is an indication that advertisers appreciate that the classic format remains a cost-effective channel to build audience reach.
“Our members’ portfolios of world-class digital sites was embraced by the ad industry – and led to outstanding creative campaigns.”
OMANZ general manager Natasha O’Connor said, “2019 saw our members continue with their commitment to developing portfolios of world class digital sites which in turn was embraced by the advertising industry and led to outstanding creative campaigns using the attributes of digital to its potential.
“Examples included, Air New Zealand RWC Sports Desk, ASB Clever Kash and MediaWorks Three at the Vodafone Awards to name just a few.
“In a market that will continue to be challenging, 2020 will see OMANZ members unified in their focus on the key strategic pillars of accountability, innovation and relevance to ensure the momentum that has been achieved over the last few years continues.”
About OMANZ
The Outdoor Media Association of NZ is a not-for-profit, professional industry body, representing key outdoor media display companies who collectively contribute around 87% of total out-of-home ad industry revenue.
OMANZ’s key focus is to educate and raise awareness of the role of out-of-home media within the community, to build and sustain relations with its key stakeholders, to develop best practice industry standards and to provide services to its members.
OMANZ is governed by a board of directors who are all committed and passionate about raising the profile of out of home advertising in the New Zealand market.
Members of OMANZ adhere to a Code of Practice and abide by the regulatory frameworks in which they operate.
OMANZ media display members: JCDecaux, oOh! Media, Media5, QMS, Ad-Vantage Media and Bekon Media.
- More here: www.omanz.co.nz
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