AUCKLAND, Today: Steadily establishing a presence in the agency sector is comms shop Bob’s Your Uncle, founded and run by Theresa & David Kinnear.
Both worked at London’s Abbott Mead Vickers and JWT for 10 years before making the move to Auckland and working at a variety of local organisations including Colenso, DDB, and Designworks.
“We left to set up our own strategic consultancy called dtk International which has, over the last 15 years, quietly worked with some of largest and most successful organisations in the region,” David Kinnear told M+AD.
“Bob’s Your Uncle was founded because many of the companies and organisations that we were doing strategic projects for increasingly wanted help bringing the insights and strategies to life.
“It may be a name that raises a smile, but it speaks to our way of working and our personality.”
“However, they were becoming frustrated by the existing agency model that can be both slow and expensive.
“Having a clear, easily articulated strategy built on great insights is where we always start – and has never left our culture. At our core is a desire to do good things that work. To use research to unearth powerful insights that drive smart creative thinking and thoughtful distinctive design.
“Bring these elements together and Bob’s Your Uncle. It may be a name that raises a smile, but it speaks to our way of working and our personality.
“We have carefully curated a team of fantastic people whose skills we complement with a wider whānau when we need to.
“We like to spend the time to get under the skin of an organisation, galvanise the internal teams, get stakeholders excited and passionate about the journey ahead, and then turn the attention externally.”
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