The California Consumer Privacy Act – or CCPA – creates strict new requirements and processes for all brands that sell to consumers in California. Join OptiMine CEO Matt Voda as he explains how CCPA will impact your marketing , including potential problems and accuracy issues around multi-touch attribution. You’ll hear best practices and options to move forward and improve your marketing measurement, even in the face of expanded consumer privacy regulations across the U.S.
Attend this webinar and learn:
- The specific CCPA rights and requirements that will impact all brands
- Financial and compliance risks brands now face – and how to reduce them
- How the CCPA will impact common types of marketing measurement
Find out how to reduce the financial and compliance risks brands now face. Register today for “CCPA Goes Live in Weeks: Is your marketing measurement ready?” presented by Optimine.
The post The California Consumer Privacy Act goes live in a few short weeks — Are you ready? appeared first on Marketing Land.
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